Learn modern product &
service development

Certified Scrum Product Owner training
3 days
09:00–17:00 all days

You will get in-depth knowledge of how to build products and services from the idea phase (also how to come up with ideas), through the development phase (preferably with real users) and to scale. You will create a complete picture of what steps a professional Product Manager/ Product Owner must go through to build a successful product or service and try over 15 useful instruments in practice.

Program

We will use modern research about how adults learn, so be prepared for a completely different training experience. There will be no PowerPoints but lots of movements, discussions, group work, and games.

Know yourself

Product Owner and Product Manager roles, responsibilities, skills and experience. Communication ability, conflict management, productivity and negotiations.

Know your marked

How to evaluate market size, analyze competitors, monitor trends, find product-market fit.

Know your customers

User surveys, quantitative and qualitative surveys, behavioral surveys, Lean Startup, Customer development, Design Thinking, customer segmentation. That much do you have to know today to learn about your customers.

Know your product

How to create product vision, build product strategy and product roadmap. Find out where in the product life cycle you are and how should product management change depending on it.

Know your Business Model

How to describe the business model, understand who you sell to and what you have to offer. How to formulate value proposition, analyze the effectiveness of different sales channels and not to forget about branding and marketing.

Know product metrics

How to measure the success of a product? What is the difference between product and growth metrics. We will learn how to set up prioritization models based on different prioritization factors. Find out what different abbreviations like LTV, CAC, mean.

Product finances

How can we quantify the value of a product to a customer? Which revenue models should be considered? How to set the price right? How to calculate unit-economy? These are just some of the questions we will study.

Know your Team

What is the difference between leadership and management? What does cross-functional team mean? How to organize the work of a self-organized team? How to scale the development of a product to hundreds of people?

Vi use Training from the back of the room in our workshops

Practical tools you will master

Training "Modern Product and Service Development" is based on principles of Lean Startup, Service design, Behavior Design In Customer Experience and Agile.

Product vision

It all starts with a clear vision of where we are going and what the product will look like in the future. What trends exist in the market, how do customer needs change, etc.

Stakeholder analysis

We will learn how to find and analyze stakeholders. They should not be treated equally, and Product Owner must know how to differentiate those.

User behavior

User behavior is dependent not only on the user himself but also on external factors that the user is not aware of, therefore we will study behavioral economics and learn about context, emotions, triggers, experiences and other factors.

Prioritisation

We will work on building prioritisation models to find out why we should do one feature or the other when developing products. Such models help Product Owners to stay cool when stakeholders push with different and often conflicting desires.

Business model

You need to be able to set up the product's business model, understand who we should sell to, what we offer, in what sales channels and how to tell about our product.

Customer Journey Mapping

We will learn how to follow the user experience all the way, identify pain points, contact points, look at what goals the user sets and what we set ourselves as business goals and try to align them.

Your trainer

Sergey Dmitriev

Certified Scrum Trainer, Business agility coach

I have experience coaching teams on all continents (well, except Antarctica) and would like to share my experience with you, so we will study lots of cases from real life. I spend about half of my time working with real organizations around the world who want to become more agile and are not the type of trainer who only run workshops and teach theory and have long forgotten what it's like to do the job in the real life.

I have worked with companies such as Apple, SONY, Cisco, US Department of Veteran Affairs, Overstock, KPMG, BCG, Norwegian Coastal Administration, Police, Symantec and many more.

Recommendations

I was a student in Sergey's Scrum Master class and he was a phenomenal teacher. He was highly engaging and passionate about what he taught. Overall, Sergey is a WORLDCLASS instructor with many accolades.

William T.H.

Product Manager at Narwhal Labs

Sergey is a gentle force of nature. He's a challenging and caring facilitator, a great listener and inspiring coach. When you work with Sergey, you'll get great results, expert facilitation and a training that sticks.

Olaf Lewitz

Trust Artist. Leadership Coach.

Interested?

If you are interested in running this training at your company contact me by phone or fill out the form below.